Well said. Your list "Why is it so hard to identify and reach new markets?" jumped out at me as a well articulated justification for focus, relevant not just to associations but to anyone trying to find their market (or audience.) Too many of us are trying to be all things to all people in so many different contexts, when so often less would truly be more.
Well said. Your list "Why is it so hard to identify and reach new markets?" jumped out at me as a well articulated justification for focus, relevant not just to associations but to anyone trying to find their market (or audience.) Too many of us are trying to be all things to all people in so many different contexts, when so often less would truly be more.