The Innovative Association

The Community Engagement Canvas

A Blueprint for Building Trust, Aligning for Impact, and Achieving Deep Connection

Dec 10 • 

James Young

2

Firsthand Trust-Building

Understanding Members by Visiting Them (and Seeing Them in Action) at Work

Dec 3 • 

James Young

3

1

November 2025

Gratitude + Innovation

Celebrating Good People and Great Ideas

Nov 26 • 

James Young

3

Sharing a Beer

The Hidden Force Behind Great Community

Nov 19 • 

James Young

3

What is Good Revenue?

Association Innovation and the Search for Compound Value

Nov 12 • 

James Young

7

The Mission-Driven Nature of Healthy Revenue

How to Successfully Balance Purpose and Profit

Nov 5 • 

James Young

3

October 2025

Beyond Membership Dues

Building Recurring Revenue Through Productized Services

Oct 29 • 

James Young

7

Combatting Time Confetti

How To Meaningfully Engage Members + Build Community When No One Has Any Time

Oct 22 • 

James Young

5

The Evergreen Association

A New Approach to Value Creation, Revenue, and Community

Oct 15 • 

James Young

3

Peer Engagement

Trust, Connection, Reciprocity, and the Future of Growth

Oct 8 • 

James Young

6

1

Learning from Taylor Swift

How to Build a Community-First Membership Strategy

Oct 1 • 

James Young

4

September 2025

One Association, Many Communities

What Connects People and How Community Really Works

Sep 24 • 

James Young

3